We know that the lives of the celebrities provide fodder celebrity gossip sites. The celeb gossip columns move in ebb and tide, resonating with the influence of the personal lives, achievements and involvements of the celebrities. But this flow is not a one-way movement. There are times when the entertainment news sites and publications make a strong impact on the lives of the celebrities. And then you find that the real world is being controlled and even dictated by the power of the written word. That’s when you begin to assess the true impact of what is written in the paparazzi scoop columns.