Guate Pictures

South by South West, also referred to SXSW, is a three part conference and festival that includes interactive, film, and music. It is a weeklong event that takes place annually in Austin, TX. SXSW Inc. is a private owned company that is headquartered in Austin that works all year to get the best lineup of musicians, actors, and media industry professionals. The first festival took place in 1987 and has been going strong and growing in attendance every year. How should you prepare for such a big event? Here are some tips for preparing for the SXSW five days of music portion of the festival.